Open rates are what each list is rebuilt to run at and are reported against actual sends on every campaign. Click rates are total clicks, the basis media kits are normally quoted on. The verified rate, with machine and bot clicks removed, is listed with the rest of the numbers below.
The most engaged list we publish. Israfan kept a standing rule excluding inactive readers while the other titles did not, and it shows in every number: the best opens, the best clicks, and 1,012 readers who have written back to an issue rather than simply reading it.
Who reads it
- Older American readers who love Israel. Mostly Christian Zionist and politically conservative, with a Jewish minority.
- 56% are 65 or older and 55% are women, from donor profile fields covering 83% of the list.
- 71% of readers who have ever clicked are 65 or older, so the people who act are the oldest part of the list, not the youngest.
- They click hardest for security and intelligence reporting, hostage stories and the fight against antisemitism.
Where it lands
Mailbox share decides deliverability more than list size does. Yours is the campaign that has to reach these inboxes.
- Gmail 49.7%
- Yahoo and AOL 27.1%
- Microsoft 6.4%
- Apple 3.8%
- Cable ISP 5.3%
- Other 7.7%
What they click
Each bar is that story shape's click rate against this list's own average. Par is 1.00. Measured across every issue sent, with bot clicks stripped out.
What they are interested in
- News and events in Israel, reported from a pro-Israel perspective
- Analysis of Israel's history and its place in the world
- Jewish traditions, festivals and family life, including Judaica
- National security, intelligence and foreign relations
- Israel's economy and its effect on the wider market
What works as an ad here
- Made in Israel products, including supplements
- Surveys and fundraising for Israel-supporting non-profits
- Israeli events, festivals and literature
- Pro-Israel speakers and authors
- Products that support a Jewish and Israel-supportive life
The rest of the numbers
Including the ones that are not flattering. A kit that only shows its best quarter is a kit you have to discount, so here is the whole picture, each figure with the date it was measured.
- Open rate, measured
- 54 to 58% through 2026, held by a standing rule that excludes inactive readers
- Verified click rate
- 0.6 to 0.8%, machine and bot clicks removed
- Best issue on record
- 1.52% click, “Charlie Kirk's Confidential Letter to Netanyahu”
- Share of clicks taken by the lead story
- 50 to 62%
- List census
- 280,649 on 16 July 2026
Across all four titles: 790K subscribers in active rotation, from 910K subscriptions and 615K distinct people. Complaint rate 0.02% or lower. Census September 2026.
How you can run
Dedicated Email Blast
Your message alone, to the whole list or a segment of it. Nothing else in the email.
Sponsored Newsletter
Your brand carried prominently inside the regular issue, beside the story readers came for.
Native Ad
Your message written into an article on the title's own site, in the voice readers already trust.
After every send you get
- Successful deliveries
- Open rates
- Click-through rates
- Bot-filtered click counts, so you see verified humans
Advertise with Israfan
Tell us what you are trying to move and we will say plainly whether this list is the right one for it. Sometimes it is one of the other three.
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