Open rates are what each list is rebuilt to run at and are reported against actual sends on every campaign. Click rates are total clicks, the basis media kits are normally quoted on. The verified rate, with machine and bot clicks removed, is listed with the rest of the numbers below.
A Christian list that answers to its readers. Evangelical and Catholic together, mostly women and mostly over 60, and the only title of the four with readers who pay to receive it. The pruned list delivered to 99.5% of inboxes on its first send after the rebuild.
Who reads it
- Older Christian readers, evangelical and Catholic, who signed faith and values petitions.
- Mostly 60 and older and mostly women, in line with comparable Christian lists such as Guideposts, whose average reader is 66 and 71% women.
- They want Scripture, prayer, and a clear answer to a real question about the faith.
- 52,771 of them also read Israfan, which is where a reader who cares about Israel is reached.
Where it lands
Mailbox share decides deliverability more than list size does. Yours is the campaign that has to reach these inboxes.
- Yahoo and AOL 41.9%
- Gmail 23%
- Microsoft 17.8%
- Cable ISP 7.1%
- Apple 4.2%
- Other 6.1%
What they click
Each bar is that story shape's click rate against this list's own average. Par is 1.00. Measured across every issue sent, with bot clicks stripped out.
What they are interested in
- Faith and the ethical questions readers actually face
- Christian teaching, resources and Bible study
- Family-oriented entertainment
- Health and wellness that fits a Christian life
- World news read through a Christian lens
What works as an ad here
- Health and wellness products, including supplements
- Christian events, conferences and literature
- Christian speakers and authors
- Surveys and fundraising for non-profits
- Products that support a Christian household
The rest of the numbers
Including the ones that are not flattering. A kit that only shows its best quarter is a kit you have to discount, so here is the whole picture, each figure with the date it was measured.
- Open rate basis
- 38% a year ago, before the June 2026 rebuild
- Verified click rate
- 0.2 to 0.3%, machine and bot clicks removed
- First send after the rebuild
- 99.5% of inboxes reached
- Paying members
- 39, the only title of the four with readers who pay
- List census
- 134,420 on 20 September 2026
Across all four titles: 790K subscribers in active rotation, from 910K subscriptions and 615K distinct people. Complaint rate 0.02% or lower. Census September 2026.
How you can run
Dedicated Email Blast
Your message alone, to the whole list or a segment of it. Nothing else in the email.
Sponsored Newsletter
Your brand carried prominently inside the regular issue, beside the story readers came for.
Native Ad
Your message written into an article on the title's own site, in the voice readers already trust.
After every send you get
- Successful deliveries
- Open rates
- Click-through rates
- Bot-filtered click counts, so you see verified humans
Advertise with Faith Activist
Tell us what you are trying to move and we will say plainly whether this list is the right one for it. Sometimes it is one of the other three.
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