I started White Bull Media in 2007 to provide marketing services to various clients in Los Angeles and San Francisco. Now I just have one client and that’s the family business — Collier Falls. We make wine, and it’s my job to represent our brand, promote our product, and ultimately move a whole lot of grape juice.
I named my company after an Ernest Hemingway quote. He described the intimidating blank page as a “white bull.” I’m always relieved to hear when the creative process is a struggle even for the most gifted among us. I love that quote.

